Anjali

Led end-to-end content strategy and creation for the puja vertical, driving significant bookings and revenue growth through persuasive copy and data-backed planning.

• Spearheaded content creation for the puja vertical, generating over 5,000 bookings through high-performing campaign copy.
• Increased the puja vertical's revenue from ₹6 crore to ₹8 crore through strategic copywriting, creative storytelling, and data-backed content planning.
• Designed and executed high-impact social media campaigns (reels, posts, creatives), boosting engagement by over 40% within three months.
• Authored 1,000+ long-form and short-form scripts, significantly improving conversion rates across performance marketing, social media, and promotional campaigns.

Created and executed digital content campaigns for government ministries and SME clients, leveraging research-backed strategies to ensure clarity and broad reach.

• Developed and executed digital content campaigns for key government entities, including the Ministry of Rural Development, Ministry of AYUSH, and SME clients.
• Formulated research-backed content strategies tailored for diverse government and private sector organizations, ensuring campaign effectiveness.
• Collaborated with clients to customize platform-specific copy, enhancing clarity and reach across various digital channels.
• Contributed to the Lakhpati Didi Swaraj Abhiyan, developing content and awareness messaging for government communication campaigns.

Developed impactful IEC content and ad copy for community awareness campaigns, targeting diverse audiences and ensuring brand consistency.

• Developed impactful Information, Education, and Communication (IEC) content and ad copy for community awareness campaigns, targeting rural and semi-urban audiences.
• Assisted in branding and copy development for Haryana Panchayat, ensuring content simplicity and accessibility for regional stakeholders.
• Produced creative ad copy specifically tailored for regional markets, enhancing local relevance and engagement.

Created engaging Hindi content for the SSC Adda app, significantly increasing student engagement and strengthening user outreach through localization efforts.

• Created engaging Hindi content for the SSC Adda app, significantly increasing student engagement on the platform.
• Managed the end-to-end creation of notifications, video scripts, and campaign creatives, consistently meeting tight deadlines.
• Contributed to translation and localization initiatives, effectively strengthening Hindi user outreach and accessibility.

Reported and wrote on diverse beats including Political, Lifestyle, and Entertainment, ensuring content accuracy and quality.

• Reported and wrote engaging articles across Political, Lifestyle, and Entertainment beats for a broad audience.
• Proofread and edited diverse content pieces, ensuring accuracy, clarity, and adherence to editorial standards.

Supported PR campaigns and media relations, drafting press releases and monitoring media to build strong communication.

• Supported press conferences and media monitoring activities, contributing to comprehensive PR campaigns.
• Drafted press releases and developed strong media communication materials for various initiatives.

Wrote concise short news articles and edited photos for app-based audiences, enhancing user engagement.

• Wrote concise and engaging short news articles, tailored for app-based audiences.
• Edited accompanying photos to enhance visual appeal and user engagement for news content.

Developed Hindi scripts and content for Vidhan Sabha election campaigns, supporting PR efforts across multiple constituencies.

• Developed impactful Hindi scripts and content specifically for Vidhan Sabha election campaigns.
• Provided crucial PR campaign support for four constituencies, aiding in strategic communication efforts.

Assisted in news reporting, feature writing, and article creation for a prominent media house.

• Assisted in comprehensive news reporting, contributing to daily editorial content.
• Gained experience in feature writing and article creation, supporting editorial teams.

Awarded 1st Prize as School Topper and for participation in the National Level Youth Parliament, demonstrating leadership and public speaking skills.

Secured 1st Prize in both Punjabi Poem and Debate Competitions, highlighting strong linguistic and persuasive communication abilities.

Achieved 3rd Position in the State Level Long Jump competition, demonstrating athletic prowess and dedication.